For retailers, Brixy presents an opportunity to become part of a united front of independent stores that are all about babies.
There’s power in numbers when you join the Brixy network – you get access to discounts, exclusive products and help in driving traffic to your store.
For retailers, Brixy presents an opportunity to become part of a united front of independent stores that are all about babies. We understand the struggles you face as a business owner, and we want to not only expand your visibility to new moms and dads, but help you compete with big-name vendors.
1. Lower your operating expenses
At Brixy, we’ve partnered with BizUnite to give our members access to discounts on many of their overhead costs. BizUnite negotiates discounts on operating expenses such as credit card processing, office supplies, shipping programs, payroll processing and more on behalf of over 900,000 retailers and wholesalers across the country, giving our members access to far greater discounts than they can get on their own. In fact, average savings for Brixy retailers are $4,000 on credit card processing and $800 on workers’ compensation insurance – just to name a few! Most of our members are able to pay for their Brixy membership dues on the discounts they receive from BizUnite alone! This partnership not only allows Brixy members to cut costs, but to boost sales. With access to BizUnite’s financing services, some of our members have been able to increase their sales by more than $10,000 per month.
Most of our members are able to pay for their Brixy membership dues on the discounts they receive from BizUnite alone! This partnership not only allows Brixy members to cut costs, but to boost sales. With access to BizUnite’s financing services, some of our members have been able to increase their sales by more than $10,000 per month.
2. Benefit from exclusive deals and programs
As a national network, we have the chops to make deals with manufacturers and distributors so you can take advantage of the same discounts that chains rely on. We’ve built partnerships with more than 100 manufacturers, including HALO, Romina, Nuna, Britax, Million Dollar Baby, and other leading baby gear and furniture brands to give you access to programs that can increase your profit margins and help you provide the best baby products for your customers. But that’s not all. We also work with brands to develop unique products that are only available through Brixy retailers, whether they are existing baby gear in distinctive colors or brand new baby products being launched exclusively through Brixy stores. We even have our own dedicated furniture line, Milk Street.
3. Tap into a community of retailers who really understand your concerns
As much as you love chatting away with customers, when it comes to the day-to-day challenges of running your shop, who do you have to talk to? At Brixy, we can help you connect with other retailers who have been in your situation and can provide timely, accurate responses to all of your questions.
For example, we have a private group on Facebook for Brixy retailers where more than 200 members turn to share ideas, answer questions and source products. We also host in-person events at major trade shows, so you can meet face-to-face to dish on your favorite baby gear finds or simply catch up!
4. Get help driving traffic into your store
Just like buying groups such as ACE Hardware and True Value, we’re working to build awareness about all things Brixy in order to send new moms and dads straight to your store. By establishing Brixy retailers as industry experts, we are letting new parents know exactly what they can expect when they visit a Brixy store: high quality baby products and plenty of real life expertise! Our new website is geared toward moms- and dads-to-be, providing a one stop shop for buying guides, checklists, teething tips and answers to every parenting question in the book. With our Brixy store registry and locator, anyone who visits Brixy.comwill know exactly where to go for the best baby products and customer service.
What you need to become a Brixy store
What does a Brixy member store look like?
- A strong industry presence in gear and/or furniture
- Primary business is brick and mortar and store has normal retail hours
- Willingness to participate in Brixy buys and exclusives which helps strengthen the organization’s ability to provide additional programs and opportunities
What is required of a Brixy member store?
- Adherence to the Brixy Code of Ethics
- Adherence to the Brixy Web Policy
- Good standing in the industry
What are the benefits of joining Brixy?
- Collective buying opportunities
- Exclusive products
- Exclusive pricing and discounts
- Business services including discounted freight programs
- Product launches
- Closeout opportunities
- Advice, ideas, and support from top retailers across North America
- Crowd sourcing on products
- And more!
How to apply to the Brixy network
If you are eligible to join our network of independent baby stores, simply fill out our membership form! We’ll get back to you you after the committee has had an opportunity to review your application to let you know if your store has been approved. Upon approval, you will receive your dues invoice and a welcome letter with important information on making the most of your Brixy membership.